brand identity designer

Loved People

Brand

In 2015 the Wesleyan Church of Hamburg decided to continue with the theme they created the year prior, but call it "Loved People Loving People". We kept some of the themes from the prior year: pictures of people the church has directly helped and the use of bright colors. Instead of using illustrations we did an overlay of the text over the pictures.

We figured since the theme always changes, but it falls under the Heart Check banner every year it would be wise to create a logo for Heart Check. The logo is a visual metaphor based on the idea of people's hearts become connected when you care and love for another. The lines continue to grow outward and connect with other hearts.

The assets were all complied into a mailable jacket containing information on who the donations will be going to help.

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