brand identity designer

People Loving People

Branding

People Loving People is an odd name, but it accurately depicts the actions of the Wesleyan Church of Hamburg (WCH). For their 2013 annual giving campaign, Heart Check, WCH tasked me with developing and identity that reflects their intentions. Together, we landed on a concept that would showcase the lives that WCH directly impacted.

We determined we wanted this project to feel personal so I decided to use illustration wherever possible and photography of those the church directly helped.

Assets were combined into a 60 page book, which each family of the church received, depicting stories of people in Zambia, Lebanon, India and Buffalo, NY –actual people that were directly affected by the churches giving and donations.

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